<aside> <img src="/icons/info-alternate_gray.svg" alt="/icons/info-alternate_gray.svg" width="40px" /> This page will contain the project's script, providing a detailed narrative blueprint of the content. Alongside this, the page will include selected video references that encapsulate similar themes, aesthetic, and dynamics.

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Examples, Creative Approach & Style

https://www.youtube.com/watch?v=f_396uf06cY

Key Takeaways:

• Pigments first video. Clear messaging around the product, hard to not watch
• Objectives: strengthen the brand for investors, fundraising,
• Cool and new, make existing stakeholders proud
• who are we, understand exactly prior to meetings
• not an ad
• music needs to be impactful and epic, suspense,
• brand vs selling split:
• USP: what if you could count your stock on mobile
• CTA: now I have to book a demo
• I’m missing out if I don’t do a demo

https://vimeo.com/603577857

Approach to Representing UI